Review Solicitation Platforms

K-Optional is one of the premiere experts on writing custom software for review solicitation. Since our founding in 2017, our code has helped thousands of brick-and-mortar businesses achieve the reputation they deserve.

The business of reviews

Reviews can make or break a company. Why? Because every single rating helps a business in three distinct ways:

1. It boosts a business profile’s rank on search engines.
2. It helps meet the modern customer’s standards. (Just ask someone who won’t eat at a restaurant with less than 4.6 stars on Google.)
3. It provides free word of mouth advertising.

The entire review solicitation industry is founded on a premise: happy customers write reviews more often when asked while unhappy customers write reviews less often when given another means to vent.

Custom software and reputation management

If tactfully soliciting reviews is all there is to it, where does custom software come in? You don’t need to look far to find platforms and off-the-shelf tools built around the review request formula.

Well for one thing, businesses manage their customers very differently. Custom software can adapt to the quirks of a CRM or business process. On top of that, the review life-cycle begins the moment a customer engages with a business, not when the transaction completes. Therefore, tools that simply blast old customers lose out on the chance to earn a good review during the business exchange. That’s no small loss: we’ve found that customers leave feedback twice as often when engaged at the time of sale.

Custom software is the most reliable way to align the sales process with the review process.

Select work in review software

Reviews on Yelp, Google, Avvo, & Zillow

A group in the reputation management space hired K-Optional to build a platform for review solicitation. We built the product which soon supported hundreds of businesses. Within a year, another group acquired the product for a large cash sum.

This platform helps insurers, restaurants, realtors and the like add customers to review drip campaigns and track review data.

App Store ratings

A client in the courier space hired us to build their mobile app. Customers use the iOS app to schedule cross-town deliveries. We found that users loved the service but seldom left ratings in the App Store; these happens to drive a lot of use since no one wants to trust their business documents to a service without a reputation.

We wrote code that sends customers messages throughout the delivery process and then asks about their experience afterwards. By testing versions of both types of messages, we were able to help our client achieve a perfect rating. And we were able to triple the rate of good reviews even after adjusting for the rate of new orders.